Joined RVA757 Connects: 2023

Giovanna Genard is vice president of external affairs and marketing leader for PRA Group. She oversees global external communication, philanthropic giving and volunteerism, and brand strategy to advance the company’s international reputation.

Prior to joining PRA Group, Genard served as Old Dominion University's assistant vice president for strategic communication and chief marketing officer. Before that, she held communications and marketing roles at Penn State.

She co-founded the Remote Experience for Young Engineers and Scientists (REYES) global virtual STEM program and serves on the campaign cabinet of United Way of South Hampton Roads and the nonprofit executive boards of YWCA South Hampton Roads, Greater Norfolk Corporation, and Elizabeth River Trail Foundation.